Cyara Pricing: What You're Buying Before You Ever Talk to Sales

AT&T, ADP, Vodafone, and Microsoft all route IVR testing through Cyara, and every one of them started with a sales call instead of a price page. I went through all four Cyara products and mapped the closest alternatives with published pricing

Cyara Pricing: At a Glance

Cyara sells each product as part of a negotiated enterprise contract. There's no self-serve entry point and no published plan page.

TL;DR

Cyara doesn't publish pricing. Every plan is custom, quoted through sales, and signed on a multi-year contract with professional services built in.

• Four products, all custom-priced: Velocity (journey testing), Cruncher (load testing), Botium (chatbot and AI QA), and Pulse 360 (production monitoring).
• No self-serve trial or sandbox: every evaluation starts with a demo request and a sales cycle.
• Best fit: enterprise contact centers with an existing QA operation and enterprise procurement budgets.
• Skip it if you're building AI voice agents or evaluating from a mid-market starting point, since you'll pay for scope you don't need.
• Cheapest published alternatives: Sipfront (from €89/month) for telephony and voicebot testing, and Cekura (from $30/month) for AI voice agent testing and production monitoring.

Cyara Product Breakdown

Cyara pricing works entirely through sales conversations, and every quote lands on a multi-year contract, with professional services built into the deal. The platform itself runs across three layers: Validation, Readiness, and Observability.

Cyara Velocity: Custom Pricing

What's included: Velocity is Cyara's agentic journey assurance product. It covers end-to-end functional and regression testing across voice channels, including both scripted IVR flows and non-deterministic AI agent paths.

It uses agentic test case authoring, which lets QA teams write test scenarios in plain English without scripting experience.

Velocity includes automated journey discovery, which continuously maps and documents customer paths across an IVR. It also integrates into CI/CD pipelines, and Cyara says that combination can accelerate system development cycles by 70%.

Velocity covers voice, SMS, and email in a single test designer, so if you're transitioning from legacy IVR to AI-driven journeys, you don't need a separate tool for each step of that transition.

Best for: Enterprise contact centers running both legacy IVR and agentic AI journeys that need regression coverage on every release.

Pros:

✅ Handles scripted IVR and non-deterministic AI agent flows in the same platform. Most tools in this space split those into two separate products.

✅ No-code test authoring with plain English prompts means QA teams can build and maintain test libraries without relying on engineers for every change.

Cons:

❌ There's no self-serve trial or sandbox. Every evaluation requires a demo request and a sales cycle, adding weeks before anyone can assess whether it works with your stack.

❌ The platform targets enterprise-scale deployments. Teams without a dedicated QA operation or existing DevOps pipelines will underuse what they're paying for.

Cyara Cruncher: Custom Pricing

What's included: Cruncher is Cyara's load and performance testing product. It generates thousands of simultaneous test calls to simulate sustained traffic, sharp spikes, and controlled volume across on-premise and CCaaS environments. Voice, IVR, chatbot, email, SMS, and web channels are all covered in a single campaign.

Cruncher includes a self-service Load Test Booking Calendar, error breakdowns by test case, and the ability to pull real customer data from connected systems into test runs.

Synthetic-only traffic misses the edge cases that real usage patterns expose. Cyara says that combination can drive a 90% reduction in downtime.

Cruncher is designed for organizations that cannot absorb peak-traffic failures, open enrollment spikes, or unplanned surges and need to validate capacity before those moments hit.

Best for: Large contact centers handling high-volume seasonal or event-driven traffic that need to pressure-test infrastructure before go-live or major change windows.

Pros:

✅ Runs across every communication channel in one campaign, covering voice, digital, and messaging, without needing a separate tool for each.

✅ The Load Test Booking Calendar is self-service, which gives operations teams control over scheduling without going through Cyara's professional services for every test run.

Cons:

❌ Load testing at this scale assumes a mature CX testing operation is already in place. Teams without existing test infrastructure will likely need professional services to get started.

❌ Cruncher is part of the broader Cyara platform conversation. Cyara doesn't publish standalone pricing for it, and in practice, it's evaluated alongside the full platform.

Cyara Botium: Custom Pricing

What's included: Botium is Cyara's conversational AI QA product. It integrates with more than 55 chatbot technologies and NLP engines, including Dialogflow, IBM Watson, Microsoft Luis, and custom LLM agents.

It covers functional, regression, and load testing for chatbots and voicebots, as well as security and privacy compliance checks.

Botium includes a data generator built on OpenAI's GPT-4 to create thousands of training utterances and test cases, and it runs across virtually any language.

Cyara says those two capabilities combined can increase self-service rates by up to 90% and cut bot development cycles by up to 70%.

If you're in a regulated industry or deploying LLM-based agents, Botium also ships with the AI Trust suite. It covers hallucination and accuracy checking (FactCheck), harmful content detection (Misuse), data leak prevention (Privacy and Security), and bias testing on agent responses.

Best for: Enterprise teams managing multiple bot deployments across different platforms and languages who want a single testing framework for all of them.

Pros:

✅ The 55+ platform integrations cover a wide range of chatbot and NLU technologies, which reduces the tool fragmentation that comes with managing multi-vendor bot environments.

✅ AI Trust adds LLM-specific risk testing for hallucination, bias, and compliance, areas where scripted tests have limited reach.

Cons:

❌ Botium's strength is breadth across platforms and languages. Teams testing a single AI voice agent built on one platform will pay for coverage they do not need.

❌ Security and privacy compliance testing requires configuring test cases around your specific regulatory requirements, which adds setup time and often requires Cyara's consulting services to get right.

Cyara Pulse 360: Custom Pricing

What's included: Pulse 360 is Cyara's production monitoring product. It bundles three components: Voice Assure for carrier connectivity and routing validation, Pulse for IVR and journey monitoring, and Number Trust for outbound caller identity.

Together they cover inbound and outbound interactions across voice, IVR, SMS, email, and web.

The product monitors across 145+ countries and 420+ carriers using true in-country dialing. It runs live synthetic calls, traces failures across the full stack, and routes alerts with enough diagnostic context to act on them.

Cyara says Pulse 360 can reduce customer abandonment by up to 90% and reduce call failures by up to 75% through early issue detection.

Number Trust tracks how your calls appear on customer devices across carriers and spam-blocking applications. For outbound-heavy operations that depend on answer rates, a flagged or unrecognized number translates directly to missed revenue.

Best for: Global contact center operations that need continuous visibility across carrier performance, IVR health, and outbound caller trust at scale.

Pros:

✅ Monitoring across 145+ countries and 420+ carriers from one platform covers ground that typically requires several point tools.

✅ Number Trust addresses outbound caller identity, a layer that most CX assurance platforms don't reach.

Cons:

❌ Pulse 360 bundles three products that can each be purchased separately. Organizations that only need one of the three components pay for the full bundle.

❌ In-country carrier coverage varies by region. Cyara doesn't publicly document specific carrier exceptions, so it's worth verifying coverage for your key markets before committing.

Which Cyara Product Should You Choose?

Choose Velocity if you:

• Are running both legacy IVR and AI agent journeys and need a single test framework that handles both

• Have a QA team that needs to build and maintain a large test library without scripting expertise

• Are integrating testing into a CI/CD pipeline and need regression coverage on every deployment

Choose Cruncher if you:

• Face predictable high-traffic events like open enrollment, peak season, or product launches

• Need to validate contact center capacity before a major infrastructure change or cloud migration

• Run omnichannel operations and need load testing that covers voice, chat, and digital in one campaign

Choose Botium if you:

• Manage chatbot or voicebot deployments across multiple platforms or languages

• Need LLM-specific risk testing for hallucination, bias, or compliance violations in AI agents

• Are you in a regulated industry and need automated security and privacy compliance testing for your bots

Choose Pulse 360 if you:

• Run a global contact center and need continuous monitoring across carriers, IVR, and outbound identity

• Want early detection of carrier and routing failures before customers are affected

• Operate high-volume outbound operations where caller ID trust directly affects answer rates

Is Cyara Worth the Cost?

TD Bank, AT&T, Blue Shield of California, Microsoft, Aircall, and Vodafone run their CX assurance through Cyara. That list tells you something about the scale the platform is designed for and what it costs to get there.

Whether it's worth it depends on scale and how far along your testing operation already is.

Cyara pricing makes sense if:

• You run a large contact center with regulated customer journeys across voice, chat, and digital, and need assurance from dev through production

• You're managing multiple AI agent deployments across different platforms and want one framework that covers all of them

• Your team is already running QA operations and needs to automate high-volume regression testing that's still done manually

Skip Cyara if:

• You're building or testing AI voice agents rather than managing a full contact center stack. The platform wasn't built around that use case, and you'll end up paying for scope you don't need

• Your team needs hands-on time before committing. There's no sandbox, no trial, and no way around the sales process to get there.

• Your organization is at an early stage or mid-market scale. The pricing structure, professional services requirements, and multi-year contract model target large enterprise buyers.

Cyara Alternatives and Pricing Comparison

The tools in this space largely share Cyara's opaque pricing model. Two of them publish pricing before you talk to sales. The rest require the same call-first process.

Where Cyara Ends, and Cekura Begins

Cyara covers contact center infrastructure assurance across IVR testing, carrier connectivity, and production monitoring. Cekura adds automated scenario testing, ASR error detection, and conversation-level quality checks on the AI voice agent layer.

Teams often reach the AI agent launch with the contact center infrastructure validated, but the voice agent layer itself is untested under production conversation load. Running both gives you coverage across layers that each tool handles on its own.

Use Cyara when you need:

• End-to-end assurance across IVR, routing, carrier infrastructure, and human agent paths at enterprise scale

• Load and performance testing across all communication channels before a major change window or peak traffic event

• Continuous production monitoring spanning carriers and global regions with root-cause diagnostics

Use Cekura when you need:

• Pre-production testing

  • Pre-production simulation of your voice and chat agent across hundreds of scenarios

  • A/B testing to compare multiple versions of your agent against the same call scenarios in one place

  • Multi-turn red teaming to stress-test against jailbreaks, bias, and adversarial attacks

  • Custom personas and accents, where you can test against Cekura's curated caller library or build your own with specific accents and background noise

• Production monitoring

  • Production monitoring for latency, instruction-following, tool-call accuracy, and CSAT on live calls

  • Slack alerts for latency spikes and quality drops, so you find out before your callers do

• Pipeline and compliance

  • QA runs in your CI/CD pipeline, triggered on prompt changes

  • Cron job scheduling to run tests on a recurring schedule and catch silent regressions between deployments

  • Preset and custom metrics with native latency, instruction-following, and tool-call tracking, plus fully configurable LLM judges

  • Native integrations with Retell, VAPI, ElevenLabs, LiveKit, Pipecat, Bland, and more

  • SOC 2-, HIPAA-, and GDPR-compliant: Transcript redaction, role-based access, and audit trails

Use both if you're running a contact center that's rolling out AI voice agents alongside legacy IVR. Cyara handles the infrastructure and contact center assurance layer, and Cekura handles how your AI voice layer holds up under live conversation conditions.

If you're already managing a Cyara deployment and adding AI voice agents, find out how Cekura connects to your existing stack in under 15 minutes.

My Bottom Line on Cyara Pricing

Cyara is expensive and opaque on price. If you run a large contact center with regulated journeys across multiple channels and have already committed to an enterprise procurement cycle, it's among the deepest options in the category.

The client list (AT&T, ADP, Vodafone) is not marketing copy. Those organizations have assurance requirements that cheaper tools don't survive.

If you are evaluating it from a mid-market or AI-native starting point, there's a structural mismatch.

The sales process, professional services dependency, and multi-year contract model are how the product is designed to be sold and implemented. They assume an organization that's already committed to funding enterprise CX assurance.

If you're building and shipping AI voice agents, Cekura covers agent-level conversation testing, production monitoring on live calls, and CI/CD integration for every model or prompt change.

Cyara sits on the contact center infrastructure, while Cekura deals with the AI voice conversations running through it.

Frequently Asked Questions

Does Cyara Have Published Pricing?

No, Cyara doesn't publish pricing. Every quote is custom and goes through a sales conversation. Contracts run on multi-year terms with professional services included.

How Much Does Cyara Cost per Year?

Cyara doesn't publicly disclose annual pricing. There are no confirmed figures anywhere, and the only way to get a number is a direct sales conversation.

What Products Does Cyara Sell?

Cyara's platform has three layers. Validation covers Botium, Voice Assure, and testRTC. Readiness covers Velocity and Cruncher. Observability covers AI Trust, Pulse 360, ResolveAX, and Number Trust. Each product can be purchased separately or as part of a bundle.

Is There a Free Trial for Cyara?

No, Cyara doesn't offer a self-serve free trial or sandbox. Every evaluation starts with a demo request and goes through a sales process.

Who Are Cyara's Main Competitors?

Cyara's main competitors in enterprise CX assurance are Hammer by Infovista and Klearcom. For teams testing AI voice agents specifically, Sipfront and Cekura cover overlapping use cases with published pricing and self-serve access.

What Is the Difference Between Cyara Velocity and Cyara Cruncher?

Velocity handles functional and regression testing to confirm customer journeys work correctly. Cruncher handles load and performance testing to confirm those journeys hold up under peak traffic. Large contact centers often run both.

Can Cyara Test AI Voice Agents?

Yes, Cyara Botium and Velocity both cover AI agent testing, but the platform was designed for enterprise chatbot and hybrid IVR contexts. Teams shipping AI voice agents on Vapi, Retell, or LiveKit will find purpose-built tools like Cekura better suited to that layer.